The main aims of the project were to gain knowledge about sustainable and regenerative tourism, with participants receiving education on tourism practices and delivering sustainability strategies for their companies.

Join Us: Exploring the NorReg Evaluation Matrix

Discover innovative ways to evaluate success in regenerative tourism. Learn about the NorReg evaluation matrix and engage in a discussion on shaping the future of tourism that supports both communities and nature.

Don't miss this opportunity to be part of the conversation!

Join us for this exciting masterclass where Milena Nikolova will introduce The First Mile™, an activation program aimed at jumpstarting the regenerative journey of tourism companies across the Nordics. Designed with low-investment and easy-to-adopt tactics, The First Mile™ focuses on behavior change to create impactful results.

The Nordic Regenerative Tourism 2025 conference, titled "Realism or Wishful Thinking?", will take place in Siglufjörður, North Iceland, from March 11th to 14th, 2025. This event, now in its third year, focuses on advancing tourism practices that support environmental sustainability and community harmony. The conference invites tourism stakeholders from various sectors to share insights, experiences, and strategies on implementing regenerative tourism. Key themes include regenerative approaches in hospitality, gastronomy, activities, and future planning. The goal is to explore whether the aspirations of regenerative tourism are practical or merely idealistic, and to chart a realistic path forward.

Join us to explore how breakfast can be a powerful tool for promoting sustainability! In this webinar, Visit Skåne will share key insights from the "Breakfast Lab," an innovative initiative within the NorReg project. Learn how Skåne’s chefs and food managers used local ingredients to enhance guest experiences, reduce food waste, and support local producers.