NEWS

Discover how the Icelandic Tourism Cluster, led by CEO Ásta Kristín Sigurjónsdóttir, is pioneering sustainable and regenerative tourism. In this episode, Dr. Magdalina delves into the importance of collaboration, innovation, and the Nordic Regenerative Tourism project. Perfect for anyone committed to sustainable travel.

Join us for an insightful conversation on the NorReg project and its mission to advance regenerative tourism in the Nordic region. Host Magdalena interviews Ólöf, the project's leader, who shares her deep expertise in Icelandic tourism and her perspective on sustainable and regenerative practices. Together, they discuss the critical role of small tourism enterprises, the value of community collaboration, and how the triple helix model (linking academia, industry, and government) is driving meaningful progress. Tune in to discover how NorReg is helping shape a more sustainable and resilient future for Nordic tourism!

Join us for an inspiring episode as we sit down with the general manager of Snæfellsnes Regional Park to discuss her 10-year journey advancing sustainable and regenerative tourism. We dive into the Nordic Regenerative Tourism project, citizen science initiatives like seal monitoring, and the vital role of community involvement and local food in shaping authentic tourism experiences. Discover how connecting tourists, locals, and nature creates a positive impact, offering practical insights and a glimpse into the future of tourism in Iceland and beyond.

Join us as we welcome Milena S. Nikolova, PhD, a global expert in behavioral economics and tourism, and Chief Behavior Officer at Behavior Smart. In this engaging episode, Milena shares how psychology and behavioral science can drive meaningful change in the travel industry. She explains why traditional approaches like traveler education often fail and introduces innovative "First Mile Techniques" that simplify sustainable choices for tourists.

Milena also highlights her work with the Nordic Regenerative Tourism Project, offering practical examples for businesses looking to adopt regenerative practices that enhance visitor experiences while caring for the planet. Packed with actionable insights, this episode is a must-listen for tourism professionals, sustainability advocates, and anyone curious about the power of behavioral science in shaping a regenerative future.

In this concluding episode of The Nordic Regenerative Tourism Podcast, we welcome Dr. Jessica Aquino, Associate Professor at Hólar University and leader of the Nordic Academic Group. Jessica takes us through her interdisciplinary journey—from conservation biology to tourism and community development—and reflects on the evolution and challenges of regenerative tourism.

We explore her work with the Nordic Regenerative Tourism (NorREG) project and discuss how academia, local communities, and businesses can collaborate to drive meaningful change. Jessica shares her vision for regenerative tourism, its potential to move beyond buzzwords, and its ability to create lasting positive impacts for communities and the environment. Tune in for a thought-provoking conversation on the future of sustainable and regenerative travel.