INTRODUCTION TO NORDIC REGENERATIVE TOURISM PRINCIPLES

Nordic regenerative tourism represents a progressive approach to travel, emphasizing restoration and positive impact on communities, environments, and economies. Rooted in principles that advocate for the well-being of people, environmental conservation, and local business prosperity, this model sets a new standard for responsible tourism. It aims to transform tourism into a force for good, ensuring that it contributes to the health and vitality of Nordic regions. This overview introduces the key principles guiding this vision, highlighting how they collectively aim to redefine the essence of tourism for a sustainable and vibrant future

Principle 1: People

• Local Value & Community Health: Emphasizes the importance of creating healthy communities through local value, attracting and retaining young people, and stimulating a sense of belonging. This principle aims to make communities attractive to both residents and visitors by offering diverse recreational and cultural opportunities, thus enhancing local services.

• Participation & Involvement: Encourages active participation and involvement in local communities. It focuses on building accessible, transparent collaborations and networks, fostering interactions between locals and visitors, and leveraging demographic diversity for business and individual networking.

Principle 2: Environment

• Balance: Advocates for ecosystem balance through the adoption of green energy, biodiversity restoration, and citizen science projects. It highlights the role of nature tourism in maintaining ecological balance and ensuring sustainable access to natural resources.

• Diversity: Stresses the importance of local awareness, initiatives, and responsibility in preserving natural diversity. The goal is to increase local knowledge and pride in nature, preventing unsustainable development and biodiversity loss.

Principle 3: Business

• Holistic Approach: Promotes the development of a holistic business ecosystem where local businesses support each other, benefiting both locals and tourists. This approach aims to mitigate seasonal impacts and enable year-round local operations.

• Revitalizing: Focuses on emphasizing local values creatively to both communities and tourists. Regenerative tourism is seen as an accessible field, encouraging the development of local services and infrastructure. It supports community revitalization through focused product development.