Webinar: Innovation for Regenerative Nordic Tourism Futures
📅 Event Details:
Date: 7 April 2025
Time: 14:00–15:15 (CET)
Location: Online (Zoom)
Join us for an inspiring webinar on tourism innovation in the Nordics!
An open invitation to the NorReg community and beyond: Don’t miss this special opportunity to reflect on innovation and change in Nordic tourism.
What happens when two pioneering Nordic initiatives, both focused on regenerative and sustainable tourism futures, come together for a final exchange of insights and inspiration?
As the NorReg – Nordic Regenerative Tourism project and the X-Nordic Travel Contest (XNTC) approach their conclusions, this joint webinar brings together lessons learned, standout cases, and a forward-looking discussion on sustaining innovation in the tourism sector.
🎤 Meet the Speakers
🔹 Representing NorReg, Lena Friblick, founder of Botildenborg, will share her experience of working with Visit Skåne to bring social values into destination development.
🌿 Speaker Spotlight: Lena Friblick
Founder of Botildenborg and active in NorReg, Lena brings forward the social aspect of regenerative tourism — highlighting community inclusion and local collaboration.
🔹 From XNTC, Vicente Carro and Lijing Zhou, founders of Snotra Sustainability, will introduce their winning hackathon idea: an AI-powered solution designed to simplify sustainability compliance for tourism businesses.
💡 Speaker Spotlight:
Snotra Sustainability
Vicente Carro and Lijing Zhou, winners of the XNTC hackathon, developed an AI-based tool to simplify sustainability reporting for tourism companies — a future-forward solution rooted in real challenges.
The session concludes with a preview of two key outcomes from the projects:
👉 The NorReg toolkit for small and micro-sized tourism operators
👉 The XNTC guidebook for sparking sustainable innovation in the sector
This is a valuable opportunity for anyone in the Nordic tourism ecosystem to gain inspiration and practical tools to help shape a more regenerative future.
🎤 Meet the Facilitators
Behind the Conversation
Ásta Kristín Sigurjónsdóttir and Signe Jungersted will guide this inspiring webinar — connecting insights from NorReg and XNTC, asking the big questions, and setting the stage for a forward-looking discussion on innovation and impact in Nordic tourism.
