Isabel Brummer, founder of Tastecelebration Residence in Andrarum, Sweden, has created a regenerative tourism gem: a boutique plant-based restaurant and hotel. Combining local, seasonal produce with zero-waste cooking, she offers a unique dining experience that inspires guests to rethink food and sustainability.

Francesc Fusté-Forné is a distinguished member of the NorReg academic group, contributing his deep expertise in tourism and communication since the project's inception. Holding dual PhDs in Tourism and Communication, he investigates the connections between food, heritage, and tourism, emphasizing authentic regional experiences.

Ólöf Ýrr Atladóttir leads NorReg in championing regenerative tourism, empowering local entrepreneurs, and fostering sustainable, community-centered tourism in Iceland and the Nordic region.

Kim Worrmann Jensen, project coordinator at Destination Trekantområdet in Denmark, shares their innovative approach to regenerative tourism. Through the NorReg project, they launched a pilot inviting visitors to address beach crab overpopulation by catching and cooking them—transforming an environmental challenge into a unique experience.

Thor Fannberg Gunnarson, manager of Hótel Snæfellsnes in Iceland, champions regenerative tourism through initiatives like a citizen science project on seal protection. Just two hours from Reykjavík, the hotel offers a cozy atmosphere and features Vegamót, known for its locally sourced cakes and bread.

Discover the inspiring journey of Ragnhildur Sigurðardóttir, manager of Snaefellsnes Regional Park, as she champions the movement of regenerative tourism in West Iceland.

Rentabike.fo, run by Bartal and Berit, promotes sustainable tourism in the Faroe Islands. They encourage biking to explore the islands and focus on repairing bikes with reused parts. Their commitment to regenerative tourism inspires both locals and tourists to choose eco-friendly mobility.

Go Local Faroe Islands, led by Oda, offers intimate, eco-friendly tours that highlight Faroese culture and nature. Committed to regenerative tourism, Oda encourages guests to support local markets and protect the environment, aligning with the NorReg project's sustainability goals.