
Photo credit: ©Destination Trekantomraadet
Nordic Regenerative Tourism - NorReg is a Nordic project, led by the Iceland Tourism Cluster, aimed at developing and providing relevant, interesting, and accessible tools for small and micro-sized tourism operators in destinations in the Nordic countries.
NEWS
🚀 Tourism SMEs in the Nordics! Join the NorReg x First Mile™ Regenerative Tourism Program and discover smart, low-cost actions to align with regenerative practices. Limited spots—apply before March 25th! Learn More
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Explore the newly released Creative Tourism, Regenerative Development, and Destination Resilience, a collaborative book offering insights and practical examples of regenerative tourism from global experts. Available for free download!
We are proud to announce that in the beginning of this month, we submitted a book chapter to a planned book publication “Responsible Tourism Best Practices in Nordic Countries” that will be published in Jamk’s serial publications.
Our chapter introduces the NorReg project as an approach to develop and provide tools for fostering
regenerative and responsible tourism practices in the Nordics.
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Partner presentation - A snapshot of the process of creating a regenerative product // Meet Visit Tórshavn
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Join Us: Exploring the NorReg Evaluation Matrix
Regenerative tourism is about fostering the flourishing of communities and nature, moving beyond a focus on purely economic benefits. It emphasizes wellbeing, balance, and the positive impacts tourism can have.
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NorReg Partner Presentation: Localising the Breakfast Buffet – Join Us Online!
We are excited to invite you to our upcoming NorReg Partner presentation, hosted online via Teams.goes here
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Save the date
On March 11.-14. 2025 we are hosting the NorReg conference in Siglufjörður, Iceland.
Is regenerative Tourism founded in realism or is it wishful thinking?
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Published article
A community development approach for regenerative tourism in the Nordics: lifestyle entrepreneurs towards a placed-based research agenda - article
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Frukostlabbet - Visit Skåne
Frukostlabbet Matsvinn is an initiative by Visit Skåne focused on improving hotel breakfasts in the Skåne region by incorporating more local ingredients and reducing food waste.
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Masterclass May - Citizen science
Read more and sign up for the meeting now.
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The NorReg event calendar is out for next year!
We have put together an agenda aimed at highlighting our work and introducing our core concepts and initiatives to everyone who wants to know more about Nordic Regenerative Tourism.
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Funding for the third NorReg year secured.
We are proud to announce that the Nordic Council of Ministers has approved funding for the Nordic Regenerative Tourism (NorReg) project in its third and final year of development.
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Register - Workshop
Nordic Regenerative Tourism
An introductory workshop
January 30th 2024
8:30-10AM GMT
The NorReg vision for the future Supportive Tools and Activities
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Norreg Report 2022
Unveiling Nordic Regenerative Tourism: A Visionary Approach to Sustainable Travel - Report 2022
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Monitoring Seals and Beyond in Snæfellsnes - Citizen science project
This summer, a citizen science pilot project was created in partnership between the Youth for Arctic Nature project, NorReg, the Marine and Freshwater Research Institute, Snæfellsnes Regional Park, the Icelandic Seal Center, Hotel Snæfellsnes, and the Ytri tunga landowners.
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Citizen Science Project Ongoing
… this autumn we kick-started our citizen science project about how visitors to the Nordics perceive local food.
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Book chapter submission
We are proud to announce that in the beginning of this month we submitted a book chapter to a planned book publication “Responsible Tourism Best Practices in Nordic Countries” that will be published in Jamk’s serial publications.
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Call for a Special Issue in the Icelandic Journal "ArcTour"
We are proud to announce that the NorReg academic group is launching a call for papers for the 'Special Issue on Regenerative Tourism in Arctic and Nordic Geographies' in the Icelandic Journal ArcTour.
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STORIES
UPCOMING EVENTS
THE NORDIC REGENERATIVE TOURISM PODCAST
MEMBERSHIP SITE
Dive into the heart of regenerative tourism with NorReg, a community committed to enriching our world through regenerative tourism.
Our goal is simple: to integrate regenerative tourism into Nordic business models, leveraging tourism for community well-being.
Get access to our support material & tools for Nordic Regenerative tourism.

Final chance to hear insights from NorReg and XNTC – two Nordic tourism projects focused on regeneration and innovation. Join us for this special webinar highlighting tools, stories, and visions for a sustainable future in tourism.