Join us for this exciting masterclass where Milena Nikolova will introduce The First Mile™, an activation program aimed at jumpstarting the regenerative journey of tourism companies across the Nordics. Designed with low-investment and easy-to-adopt tactics, The First Mile™ focuses on behavior change to create impactful results.

The Nordic Regenerative Tourism 2025 conference, titled "Realism or Wishful Thinking?", will take place in Siglufjörður, North Iceland, from March 11th to 14th, 2025. This event, now in its third year, focuses on advancing tourism practices that support environmental sustainability and community harmony. The conference invites tourism stakeholders from various sectors to share insights, experiences, and strategies on implementing regenerative tourism. Key themes include regenerative approaches in hospitality, gastronomy, activities, and future planning. The goal is to explore whether the aspirations of regenerative tourism are practical or merely idealistic, and to chart a realistic path forward.

Join us to explore how breakfast can be a powerful tool for promoting sustainability! In this webinar, Visit Skåne will share key insights from the "Breakfast Lab," an innovative initiative within the NorReg project. Learn how Skåne’s chefs and food managers used local ingredients to enhance guest experiences, reduce food waste, and support local producers.

On March 11.-14. 2025 we are hosting the NorReg conference in Siglufjörður, Iceland.

Is regenerative Tourism founded in realism or is it wishful thinking?

Join us in North Iceland in March 2025 and participate in holding the future discourse on tourism development.
Program coming soon, so save the date!

In a collaborative effort, key members of Norreg, including Jessica as the lead author, project manager Magdalena Falter, and academic group member Francesc, have published a pivotal article on the role of lifestyle entrepreneurs and small enterprises in driving sustainable tourism through community development. This research, rooted in the Nordic Regenerative Tourism project, highlights the vital contributions of small businesses to the revitalization of rural communities and reinforces Norreg's commitment to fostering innovative, sustainable tourism strategies in the Nordic region.