In a collaborative effort, key members of Norreg, including Jessica as the lead author, project manager Magdalena Falter, and academic group member Francesc, have published a pivotal article on the role of lifestyle entrepreneurs and small enterprises in driving sustainable tourism through community development. This research, rooted in the Nordic Regenerative Tourism project, highlights the vital contributions of small businesses to the revitalization of rural communities and reinforces Norreg's commitment to fostering innovative, sustainable tourism strategies in the Nordic region.