Frukostlabbet - Visit Skåne

Frukostlabbet Matsvinn is an initiative by Visit Skåne focused on improving hotel breakfasts in the Skåne region by incorporating more local ingredients and reducing food waste. The project involves bringing together chefs and breakfast managers from local hotels and conference centers to develop creative ways to include regional produce in their menus. This not only supports local producers but also encourages more sustainable practices by minimizing food waste​ (Visit Skåne AB)​​ (Emarketeer)​.

The initiative is part of NorReg, which aims to promote regenerative tourism in the Nordic countries. By prioritizing local ingredients and sustainable practices, Frukostlabbet seeks to enhance the overall guest experience and contribute to a more eco-friendly hospitality industry​ (Visit Skåne)​.

Below you can learn more about the initiative: