Join us for an insightful conversation on the NorReg project and its mission to advance regenerative tourism in the Nordic region. Host Magdalena interviews Ólöf, the project's leader, who shares her deep expertise in Icelandic tourism and her perspective on sustainable and regenerative practices. Together, they discuss the critical role of small tourism enterprises, the value of community collaboration, and how the triple helix model (linking academia, industry, and government) is driving meaningful progress. Tune in to discover how NorReg is helping shape a more sustainable and resilient future for Nordic tourism!